Marketing Resource Hive

Welcome to the Hive – a resource for busy bees in Sales and Marketing.  We’ve aggregated some of the most popular tools and resource destinations across the enterprise into one handy spot.  How sweet is that?

EDAM

• Request EDAM access through this Wrike form.
  
• Access EDAM
  EDAM is your source for finding digital assets and checking usage rights. Have a specific photography need? Start here!

Infosource

• Marketing Materials and Sales Tools for Employers and Brokers – GA
  Includes general/evergreen marketing materials that can be used by Sales & Account Management.  You will also find virtual Experience KP tours for our three largest MOBs (Southwood, TownPark & Gwinnett) along with specific “chapter” versions about primary care, specialty care and other unique offerings.Click here

• Marketing Materials for Consumers and Members Region
  Specific materials that can be shared with members, including locations, healthy living class information, preventive care, and more.
• Mid/Large Marketing Resources – GA
  Current mid/large sales materials (includes product grids, plan comparison chart, portfolio brochure, and broker bonus program flyers).  Also includes Dual Choice materials and member-facing materials.
• Small Group Marketing Resources – GA
  Current small group materials (includes applications, forms, plan guides, health benefit change documents and broker bonus program flyers).
• Current Georgia Open Enrollment Brochures (English & Spanish)
• Georgia General Brainshark Recordings
  General, “off-the-shelf” recordings for Sales & Account Management to leverage with clients.
• Group Medicare B2B (Employer) Marketing – National materials
• Group Medicare B2C (Consumer) Marketing – National
• 2025 Value Story – Regional Updates and Product Highlights
• Missed a Comm Flash email?  No worries . . . they’re all here.
  

Product Specific Collateral

• Virtual Complete
  Includes all employer, broker and prospective member materials.
• KP Level Funded
  Includes all employer, member and broker materials for GA & CO
• KP Plus
  Includes employer/broker and member materials
• Dual Choice PPO
  Includes talking points, FAQs, member materials, and bonus programs.

Sweet Extras!

• Need a logo or a powerpoint template? Let us introduce you to the Brand Center
  Brand Center
• Logo page
  When you just need a logo. Logos are downloadable in sets as zipped files that include CMYK and RGB versions in blue, white and black, formatted as jpg, tiff and png. Visit the Masterbrand Logo page for logo usage guidelines.
• Creative processes
  This PDF will help you streamline the creative process and ensures better creative, faster.
• Creative brief
  Are you in need of fresh creative. Start with this PDF to get your project off on the right foot.

• GroupTrak/Staci Americas: Getting started
  Download this presentation to learn about placing orders, making kits, and 2025 OE materials.

• Staci Americas (formerly Amware)
  Need printed materials? Connect with your MarCom consultant to coordinate access & training for our fulfillment partner.
• FedEx Office Print Services
  Need printed materials, quickly? Order online and use KP’s discount code to print what you need.
• Google Tours
  From Alpharetta to West Cobb, you’ll find a comprehensive Google tour of all 26 MOBs.
• New Member Onboarding
  Get to know the onboarding experience from the marketing side!
• Proofpoint Library
  What are the most up-to-date supporting copy points backing up Kaiser Permanente’s bold marketplace claims?
• KPGA Fact Sheet and PPT Slides
  Use these materials when you need the latest stats for KPGA.
• Experience KP PPT
  Download the presentation for Experience KP tours for brokers and employers.

 Bee Social

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