Kaiser Permanente

BROKER TOOL KIT

Broker Creative Brief

Cobranding marketing initiative

    PROJECT OVERVIEW
    Please provide key background info on what you want to create and why. What do you want to communicate and what is your business goal?

    CHANNEL/DISTRIBUTION
    What marketing channel (Facebook, print ad, direct mail, handout, etc.) will be utilized? Provide details on how this marketing piece will be distributed to your target audience.

    MANDATORY ELEMENTS/ATTACHEMENTS
    vide components that you would like to include in the creative execution such as proposed text, logos, photos, etc.

    TIMELINE
    When would you like this to be in-market?

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